A round of applause
A group of people clapping (and cheering) can be off putting for dogs, especially while they are in the ring and you are asking your dog to stand still.
It is important to get your dog used to cheering, clapping etc that may go on ringside. Normally you can predict the huge cheers for your own ring (when the class is being placed or when a ticket is being handed out). However, you can’t predict for other rings around yours, and it could happen before your judge has made their decision, while your dog is bring gone over, or while your dog is moving.
If you attend ringcraft, ask them to make an applause, and regulary clap and cheer around your dog.
Desensitising your dog to this sound may help you in the ring one day!